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Knowledge from practice

No theory. Concrete insights from marketers who are in accounts every day.

B2B
B2B & Lead Generation
1 May 2026

B2B Lead Generation via Google Ads: Strategy for Long Sales Cycles

B2B lead generation works differently from B2C. Discover how to handle long sales cycles, higher CPCs, and small audiences — and still generate profitable leads.

B2B Lead Generation Google Ads
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LEAD
Lead Generation & Google Ads
1 May 2026

Lead Generation via Google Ads: From Click to Customer

Google Ads is the most powerful lead gen channel — when set up correctly. Keyword strategy, landing pages, tracking, and bidding strategies explained.

Lead Generation Search Ads CPA
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SHOP
E-commerce & Google Ads
1 May 2026

Choosing an E-commerce Marketing Agency: What to Look For

How do you pick an e-commerce marketing agency that truly delivers? Red flags, the right questions, and what good agencies do differently.

E-commerce ROAS Performance Max
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