About Fietsen Assistance
Fietsen Assistance is a mobile bicycle repair company that brings the mechanic to the customer — not the other way around. They repair all types of bicycles: city bikes, e-bikes, fatbikes, cargo bikes, and children's bikes. What sets them apart: fixed, transparent pricing with no call-out fees and a guarantee on every repair.
They also sell second-hand bicycles with warranty. An honest concept with a clear promise to the customer: we come to you, you know the cost up front, and it's done right. Companies like this are a pleasure to work with.
Why this visit was so valuable
For a local service provider like Fietsen Assistance, Google Ads is a direct line to people who need a mechanic right now. Someone with a flat tyre doesn't search "what is bicycle repair" — they type "bicycle repair at home [city]" and want to book within five minutes.
That makes targeting, timing, and geographic focus critical. Tom wanted to understand those nuances from practice: which areas do they cover? What's the average job? When are the busiest periods? Information you only get when you're actually there in person.
What we discussed
- Local search intent — people search by specific city or region. We build campaigns based on service area and most-requested bike types
- Peak days and seasons — spring and summer are busier. We adjust budgets and bids accordingly
- Fatbikes as a growth segment — Fietsen Assistance has specific expertise in fatbikes, a rapidly growing market. We target this extra
- Conversion goals — a phone call or a form? We set up tracking so we know which type of lead performs best
- Geographic expansion — where can they grow? Campaigns actively support that strategy
The approach
We start with well-structured search ads targeting high-intent queries — people who need a bicycle mechanic right now. Proper conversion tracking, tight geographic targeting, and daily optimisation. No budget wasted on people outside the service area or those just browsing.
Step by step, we build towards more leads in the regions where Fietsen Assistance can deliver the most value.