About WK Catering
WK Catering is a catering company in Purmerend with over 25 years of experience in providing complete event catering. They offer everything all-in-one: from food and drinks to fully setting up the venue with tables, chairs, and tents. Their range includes 200+ items across breakfast service, lunch, delivered meals, buffets, receptions, barbecues, and party rentals.
They serve both businesses and individuals, and count major names like Ajax, Rabobank, and various municipalities among their clients. Available seven days a week, throughout North Holland. A company with proven quality and a broad reputation — exactly the kind of client we love working with.
Why this visit was so valuable
Catering is a visual, emotional, and regional service. People search for "catering company Purmerend" or "BBQ catering for company event" — but they choose based on trust, presentation, and local reputation. Tom wanted to understand how WK Catering positions itself, which services generate the most volume, and where the growth opportunities lie.
Those insights can only be gained by actually being there — not through an onboarding form or a Zoom call. The meeting in Purmerend gave us the context needed to build targeted campaigns that truly match how clients find and choose WK Catering.
What we discussed
- Service mix and growth potential — which services (BBQ, buffet, corporate lunch) have the most volume and best margin? Those get extra focus in campaigns.
- B2B versus consumer — corporate events (company parties, reception catering) are a separate audience with different search intent than private parties. We build separate campaigns.
- Local and regional targeting — WK Catering delivers throughout North Holland. Campaigns are set up by service area and refined based on conversion data per region.
- Seasonal patterns — summer and holidays are busier. Budget allocation and bids adjust accordingly, with campaigns launching early for peak periods.
- Differentiators — the all-in-one approach and 25+ years of experience are powerful USPs. These go directly into ad copy and landing pages.
The approach
We start with search ads targeting high-intent searches: people and businesses actively looking for catering for an event. Precise geographic targeting on North Holland, with extra focus on Purmerend, Alkmaar, Zaandam, and surrounding areas.
The campaign structure is split into B2B (corporate events, receptions, business lunch) and B2C (party catering, barbecues, celebrations). This lets Google optimally allocate budget based on the best-converting segments — and gives us clear reporting and optimisation per segment.
Step by step, we build towards a predictable flow of enquiries in the sectors and regions where WK Catering is strongest.